Adapting to change the role and development of the by Esharenana E. Adomi

By Esharenana E. Adomi

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The varying nature of the funding allocation process means that the political skills and the negotiating powers of university librarians are vital to the securing of appropriate funding. Successful libraries and university librarians, as well as their universities, have come to understand that marketing of their services and themselves is vital to the healthy operation of libraries through satisfactory funding. Not all directors of university libraries have changed either their management styles or marketing strategies effectively in this new environment and are grappling with the complexities of new demands.

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Fokker, D. (2003), personal communication, 27 January. Fourie, I. ”, The Electronic Library, Vol. 17 No. 1, pp. 9-16. Gorman, M. (2001), “Values for human-to-human reference”, Library Trends, Vol. 50 No. 2, pp. 168-82. James C. htm (accessed 27 January 2003). B. G. (2003), “Trends in distant student use of electronic resources: a survey”, College and Research Libraries, Vol. 64 No. 3, pp. 176-91. C. (2001), “Proof of the power: quality library media programs affect academic achievement”, Multi Media Schools, Vol.

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