Beyond Persuasion: Communication Strategies for Healthcare by Patricia J. Parsons

By Patricia J. Parsons

The creation of social media has without end replaced how agencies speak with the general public, and healthcare organisations are not any exception. Beyond Persuasion offers healthcare managers with a advisor to utilizing strategic communique to satisfy either own targets within the electronic age.

Whether healthcare managers are undertaking conferences with staff, answering sizeable quantities of electronic mail, or maintaining with Twitter feeds, their good fortune eventually relies on their strategic verbal exchange talents. the 1st booklet to supply a strategic method of managerial conversation in health and wellbeing care, Beyond Persuasion is stuffed with important details on matters corresponding to easy methods to advance primary abilities, speak strategically with inner teams reminiscent of staff and clinical employees, and increase relationships with the exterior group and either conventional and new media.

In this new version, Patricia J. Parsons has extra new references and assets and has up to date the textual content with clean fabric on tips on how to weave social media instruments, strategies, thoughts, and regulations into the elemental dialogue approximately verbal exchange as a private, specialist, and organizational priority.

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Extra info for Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

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1 When it comes to communication by healthcare managers, not only is the plan not implemented, but it is often neglected entirely. For many managers, communication is simply something that they do every day, giving it little thought and even less strategic consideration. Before we move into our discussion of communication as a strategic process, let’s look in on Michael Smith, our hospital CEO and his PR director. “Okay, Carla,” Michael said, reading one of the computer printouts in front of him on his desk.

Remembering that everyone is important and truly being present in a meeting situation can be the basis for effective interpersonal communication in these situations. 42 Personal and Professional Foundations Chapter 3 Key Points 1. Effective interpersonal communication is fundamental to the strategic achievement of a variety of managerial goals and is necessary for successful group and mass media encounters. 2. The current and past relationship you have with another person will have a significant effect on your ability to get your message across in interpersonal situations.

7 If you paint a positive picture, you are inviting the receiver to move toward that image, to be a part of it. If you paint a negative image, then you are trying to make the receiver feel uncomfortable enough about it that he or she wishes to change behaviour away from that image. Finally, you may have an unemotional issue that does not lend itself to either a particularly positive or negative image. This is when you take Aristotle’s approach and create a logical argument. It is often particularly useful to use this as a supplement to the more emotional approaches for longterm effect.

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