Applications of Social Media and Social Network Analysis by Przemyslaw Kazienko, Nitesh Chawla

By Przemyslaw Kazienko, Nitesh Chawla

This selection of contributed chapters demonstrates quite a lot of purposes inside of overlapping learn domain names: social media research and social community research. a variety of methodologies have been used in the twelve person chapters together with static, dynamic and real-time techniques to graph, textual and multimedia information research. the subjects follow to recognition computation, emotion detection, subject evolution, rumor propagation, overview of textual reviews, buddy rating, research of public transportation networks, diffusion in dynamic networks, research of individuals to groups of open resource software program builders, biometric template new release in addition to research of person habit inside heterogeneous environments of cultural academic facilities. Addressing those difficult functions is what makes this edited quantity of curiosity to researchers and scholars desirous about social media and social community analysis.

Show description

"Applications of Social Media and Social Network Analysis by Przemyslaw Kazienko, Nitesh Chawla"

Aktuelle Perspektiven des Marketingmanagements: Reflektionen by Oliver Klante (auth.), Oliver Klante (eds.)

By Oliver Klante (auth.), Oliver Klante (eds.)

Das advertising eines Unternehmens und seiner Leistungen bedarf im sich ständig verschärfenden Wettbewerbsumfeld eines guten Managements. Dabei kommt speziell der Markenführung, der Mediaplanung und in zunehmendem Maße auch der nachhaltigen Unternehmensführung eine besondere Bedeutung zu, handelt es sich hier doch um die Managementbereiche, die für die aktuellen und potenziellen Kunden eines Unternehmens das größte Kontakt- und Identifikationspotenzial besitzen.

Die Untermauerung dieser Bereiche mit theoretischer Forschung und praktischer services ist seit über zehn Jahren Anliegen von Prof. Dr. Manfred Kirchgeorg. Sein Lehrstuhl für Marketingmanagement an der Handelshochschule Leipzig (HHL) versucht wie kein anderer in Deutschland, aktuelle Forschungstrends zu identifizieren, voranzutreiben und für Praktiker fassbar zu machen. Anlässlich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg soll diese Festschrift die Forschungsbereiche näher beleuchten und anhand aktueller Untersuchungsergebnisse einen perspektivischen Überblick über developments im Marketingmanagement geben.

Show description

"Aktuelle Perspektiven des Marketingmanagements: Reflektionen by Oliver Klante (auth.), Oliver Klante (eds.)"

[...After the Media]: News from the Slow-Fading Twentieth by Siegfried Zielinski

By Siegfried Zielinski

The media at the moment are redundant. In an summary of advancements spanning the prior seventy years, Siegfried Zielinski’s [ . . . After the Media] discusses how the technique of technology-based communique assumed a systemic personality and the way conception, paintings, and feedback have been operative during this strategy. Media-explicit considering is contrasted with media-implicit idea.

Points of touch with an arts point of view comprise a reinterpretation of the artist Nam June Paik and an advent to the paintings of Jake and Dinos Chapman. The essay ends with appeals. In an overview of an actual philology of tangible issues, Zielinski indicates probabilities of how issues may perhaps continue after the media.

With a vade mecum opposed to psychopathia medialis within the kind of a manifesto, the ebook advocates for a contrast to be made among on-line lifestyles and offline being.

Show description

"[...After the Media]: News from the Slow-Fading Twentieth by Siegfried Zielinski"

Core Animation: Simplified Animation Techniques for Mac and by Marcus Zarra

By Marcus Zarra

Attempted Dudney's publication first and again it since it was once nearly completely for the Mac and never iPhone - spent many pages at the animator proxy which doesn't exist at the iPhone. So, i used to be comfortable to work out this publication released via remarkable and a professional authors. even if, this one's going again to Amazon too.

First of all, this booklet is quite dear for under ~200 pages, a lot of it code and long directions on constructing initiatives. i guess the price is due to the colour printing on nearly each web page (code examples, screenshots).

Second, a lot of this booklet is directed completely to Mac devs with just a token 18 web page bankruptcy devoted to the iPhone that frankly doesn't even fit the standard of documentation and examples supplied through Apple (for free).

Part I with Chapters 1 & 2 is sweet to very good, yet bankruptcy three which covers simple Animation doesn't point out iPhone even as soon as and back spends loads of time at the Animation Proxy item. bankruptcy four discusses Keyframe Animation and does provide one solid instance for the iPhone (there could be DOZENS of these in a publication on middle Animation for the iPhone). although, Chapters 6, 7, eight & nine disguise issues no longer on hand at the iPhone in any respect for a complete of seventy eight pages (remember out of ~200 pages) for over a 3rd of the ebook. bankruptcy eleven talks approximately interacting with a mouse and keyboards (again, now not for an iPhone).

So, i am nonetheless awaiting a publication on middle Animation for the iPhone with out code that begins with "NSxxx" that teaches me the best way to make my very own view transitions (e.g. like in a slide presentation), dissects a number of real-world examples of average makes use of of animation acceptable for the iPhone utilizing layers extra, and UIView tools much less, and was once now not first written basically for the Mac and converted a little bit to entice iPhone devs (Core Animation really got here first to the iPhone OS in accordance with this book).

Show description

"Core Animation: Simplified Animation Techniques for Mac and by Marcus Zarra"

The Language of New Media by Lev Manovich

By Lev Manovich

During this publication Lev Manovich bargains the 1st systematic and rigorous idea of latest media. He areas new media in the histories of visible and media cultures of the previous couple of centuries. He discusses new media's reliance on conventions of previous media, akin to the oblong body and cellular digital camera, and indicates how new media works create the appearance of fact, handle the viewer, and signify house. He additionally analyzes different types and types specific to new media, resembling interface and database.Manovich makes use of strategies from movie concept, artwork heritage, literary concept, and laptop technological know-how and likewise develops new theoretical constructs, resembling cultural interface, spatial montage, and cinegratography. the idea and heritage of cinema play a very very important position within the publication. between different subject matters, Manovich discusses parallels among the histories of cinema and of latest media, electronic cinema, reveal and montage in cinema and in new media, and ancient ties among avant-garde movie and new media.

Show description

"The Language of New Media by Lev Manovich"

Die Geheimnisse erfolgreichen YouTube-Marketings: Von by Marc Oliver Opresnik

By Marc Oliver Opresnik

In diesem Buch lüften YouTube-Legende Oguz Yilmaz von Y-Titty und Marketing-Professor Marc Oliver Opresnik die Geheimnisse erfolgreichen YouTube-Marketings: Sie zeigen, wie dieses Medium in eine moderne digitale Marketingstrategie integriert wird.
Mit YouTube als eine der wichtigsten Social Media Plattformen erreichen Unternehmen, Selbstständige und Freiberufler die werberelevante Zielgruppe der jungen consumer optimum.   

Show description

"Die Geheimnisse erfolgreichen YouTube-Marketings: Von by Marc Oliver Opresnik"

Key Concepts and Skills for Media Studies by Vivienne Clark, James Baker, Eileen Lewis

By Vivienne Clark, James Baker, Eileen Lewis

This is often the proper e-book for today's media experiences pupil. It presents an outstanding starting place for all scholars embarking on post-16 Media classes and introduces scholars to all reasons, definitions and demonstrations of key notion components. the basic media skils of textual research, construction and overview also are introduced.Written via 3 skilled media lecturers and examiners, it permits scholars to grasp the major thoughts and talents concerned and exhibits how they are often utilized to the evaluate subject matters and parts of research in the specification in a 'hands-on' and available way.

It includes chapters at the Key Concepts;How to learn A Media textual content; Case reports; creation talents and learn talents etc., supported by means of revision information, glossaries of key phrases, priceless contacts, study assets and activities.

Between them, the writers have many years' event educating and writing approximately Media reviews, instructor education, in addition to senior studying adventure for numerous nationwide awarding our bodies.

Show description

"Key Concepts and Skills for Media Studies by Vivienne Clark, James Baker, Eileen Lewis"

Push: 50 Secrets on How to Land a Job by Creating Social by Nelson Wang

By Nelson Wang

Task looking was rather a lot simpler.

All you needed to do was once keep on with an easy set of rules:
1. Write a resume
2. Submit it to a firm (online or in person)
3. Interview
4. Rinse and repeat with a number of companies
5. Cross your palms and desire an individual hires you

Admit it, you’ve undergone this technique, haven't you?

This used to be an honest process for touchdown your dream activity - years in the past! the principles have replaced. We’ve undergone an unparalleled time with the monetary hindrance. Jobless premiums are sky excessive. The task marketplace has turn into ultra-competitive.

Here’s the base line: activity hunters can not play through a similar principles and count on to land their dream task. You’ve bought to stick out from the group.

This e-book may help you push your self in the direction of your dream activity by:

★ Sharing 50 easy methods to leverage social media (Twitter, fb, LinkedIn, Prezi, SlideRocket) and networking suggestions to land your dream job
★ 10 middle philosophies to lead you on your task looking trip
★ study the secrets and techniques to how i used to be in a position to get recruiters from Google, HP, Verizon, Apple and different best inner most businesses achieve out to me approximately task opportunities!
★ most sensible practices I've realized from hiring practices at Fortune a hundred businesses and diverse interviewing classes and seminars at colleges

Don't be dragged down into the gang of never-ending paper resumes - It’s time so that you can push your resume, your social media abilities and your self to new heights.

Are you prepared to push?

Show description

"Push: 50 Secrets on How to Land a Job by Creating Social by Nelson Wang"