Die magischen Kanale. Understanding Media by Herbert Marshall McLuhan

By Herbert Marshall McLuhan

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H. von Wright, R. M. Anscombe, trans. M. Anscombe, Remarks on the Foundations of Mathematics [1956], revised edition, Cambridge MA, MIT Press, 1983. 36 What Turing means epistemologically by intelligence in his works remains unclear. Conceptual precision is not the center of his epistemological interest. He is not a philosopher but a mathematician and an engineer. And a heretic. He wants to provoke people into stepping out of their comfort zone, and he seeks a practical solution to the problem of the capability of thinking in other entities besides humans.

98. 39 Dialectic of Enlightenment describes this disaster; Adorno and Horkheimer assert that the instruments, which humankind had created to deal with and compensate for any inadequacies of the individual, have now assumed an independent existence and begun to strike back at their makers. The culture industry, in the form of the modern mass media, is now ruthlessly enforcing the idea of the — originally utopian — potential inherent in art; namely, to fuse (a) unrestrained subjectivity with (b) the notion of a common purpose, with the idea of a communitas, and occasionally even being able to reconcile the two.

Permutation, combinatorics, poetry from a machine; cutting up, taking apart, and putting together again, disregarding conventional rules of writing and purposeful breaches of the boundaries of genres: these were the gestures used to creatively attack the bourgeois tradition of the post-war manufacturing of culture. ”45 5 × 4 × 3 × 2 × 1 permutations of these five short words give a total of 120 lines: a poem without an author, for even the first line was not written by the person who had the idea of generating the variants.

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