Managing Innovation, Second Edition: New Technology, New by John E. Ettlie

By John E. Ettlie

Dealing with Innovation: New know-how, New items, and New companies in an international economic system, second variation is dedicated to offering a greater realizing and higher administration of the entire motives and outcomes of swap that experience technological implications in and round our international businesses. this article is a distinct, unique contribution and represents an important replacement to the gathering of chapters written via others. the second one version has new instances with a couple of classics from the 1st version which have been retained in accordance with reader suggestions. the major topics which are incorporated were considerably up to date and handled in higher intensity. The variety of chapters has been diminished from 12 to ten so you can still adapt to just about any direction or education at the topic in any self-discipline or to any viewers. This really informative ebook presents a extensive standpoint on how technological switch will be successfully controlled in glossy corporations. The textual content explains the conceptual frameworks supported by way of new and unique case experiences for start-up businesses like Askmen.com, the advanced demanding situations of coping with foreign technology-based businesses like NexPress (a three way partnership of Kodak and Heidelberg) within the electronic printing undefined, and company sustainability utilizing cutting edge new product applied sciences illustrated by way of the case of Evinrude's release of the E-tec?® outboard motor.John E. Ettlie's 3 a long time within the box of innovation as an teacher and researcher convey an excellent standpoint to this topic. His textual content is exclusive in its dialogue of ways know-how has reworked the provider zone. Few books on expertise make the excellence among new choices in production and the provider region that's emphasised during this textual content. * New and unique case experiences: Gillette Sensor Razor, HP Inkjet, IBM, Kodak unmarried Use digital camera, Denver overseas Airport, Microsoft, Honda * includes suggestions from lecture room trying out and focuses carefully on educating the topic on the MBA point

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Managing Innovation, Second Edition: New Technology, New Products, and New Services in a Global Economy

Coping with Innovation: New expertise, New items, and New companies in a world economic system, second variation is dedicated to supplying a greater realizing and higher administration of the entire explanations and outcomes of switch that experience technological implications in and round our international enterprises. this article is a distinct, unique contribution and represents an important replacement to the gathering of chapters written through others.

Additional resources for Managing Innovation, Second Edition: New Technology, New Products, and New Services in a Global Economy

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Qxd 3/2/06 12:12 PM Page 11 BOX 1-2 HUCK FINN CONFRONTS THE STEAMBOAT “. . the night got gray and rather thick, which is the next meanest thing to fog. You can’t tell the shape of the river, and you can’t see no distance. It got to be very late and still, and then along comes a steamboat up the river. We lit the lantern, and judged she would see it. . We could hear her pounding along, but we didn’t see her good till she was close. She aimed right for us. Often they do that and try to see how close they can come without touching: sometimes the wheel bites off a sweep, and then the pilot sticks his head out and laughs, and thinks he’s mighty smart.

The unintended, negative consequences of technology are never balanced by the intended, positive outcomes. Hal, the computer in Stanley Kubrick’s movie, 2001: A Space Odyssey, nearly succeeds in killing all the members of the crew onboard the first spacecraft to Jupiter. , which eventually became the movie Bladerunner, starring Harrison Ford as Rick Deckard. qxd 3/2/06 12:12 PM Page 12 is the focus of the book: a replicant of a human so perfect it can escape detection, even by the most expert investigator.

The manner of the conclusion overshadowed the debate about the meaning of the computer’s success. Grandmasters and computer experts alike went from praising the match as a great experiment, invaluable to both science and chess (if a temporary blow to the collective ego of the human race), to smacking their foreheads in amazement at the champion’s abrupt crumpling. Source: The Globe and Mail, Monday, May 12, 1997. qxd 3/2/06 12:12 PM Page 13 Fact is always at least as amazing as fiction, and some would argue more interesting because it really happened; for example, the Titanic, Chernobyl, Three-Mile Island, and so on.

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